About Us

Since 1997, ASHER Strategies has assessed the natural aptitude of over 50,000 sales people, trained over 70,000 sales people and improved the sales processes in over 1,000 companies.

What We’re All About

After training over 50,000 sales people, in every situation when they have taught the sales skills to a sales person that has a natural aptitude for sales, an increase in sales has been the result.

Learn Something
Every Day

Hello, I’m John Asher, Chairman and CEO of ASHER Strategies and leader of the Close Deals Faster course. I’m an experienced international speaker on sales, sales management and marketing for Vistage, a world-wide network of CEOs.

Our team has developed the “Close Deals Faster” sales training seminar.  We have also given over 1,700 presentations to groups of CEOs and other top executives in the worldwide Vistage organization.

John Asher
Chairman & CEO, ASHER Strategies
Our Vision

Who We Are

“It is impossible for a man to learn what he thinks he already knows.”

John Asher co-founded an engineering firm in 1986. He and his team grew the company at a compounded growth rate of 42% per year for 14 straight years. During his tenure as CEO, the company acquired seven other engineering and software development companies. His team sold the company in 1997 after growing annual revenue to $165m.

In 1998, he co-founded a sales advisory services practice that has grown into a global leader in sales strategies. These strategies include sales, sales management and marketing. His team has trained over 80,000 Executives, Salespeople and other customer facing managers in 22 developed countries over the past 19 years.

His team has advised a number of Global Fortune 5000 companies including Goldman Sachs, General Dynamics, Alibaba, China Mobile and 1400 other small and medium sized companies.

In his first career, John was the captain of two nuclear submarines like the Dallas in the movie “Hunt for Red October”. He completed his Navy career in the Pentagon as the Program Manager (buyer) of the $2B nuclear submarine combat systems program.

John is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering. He has a MBA from George Washington University.

He is the author of numerous sales training manuals and “Doing Business with the West”, published in China in 2012.

:  John is a graduate of United States Naval Academy with degrees in mathematics and nuclear engineering.  He has a MBA from George Washington University. 

He is the author of numerous sales training manuals and four books on sales

  1. “Doing Business with the West”, published in China in 2012.
  2.  “Close Deals Faster”, 2017
  3.  “Neuroscience of Selling”, 2019
  4. “The Future of Selling” , 2022

17%

Increase in sales from acquisition of new customers

45%

Reduction in sales cycle time from initial contact to close

22%

Increase in sales of high margin, add-on business to current customers